Madeleine was instrumental in helping noosa create its brand voice from day one. Madeleine collaborated with me to ensure that we created the perfect Aussie tone that told the story of noosa in an authentic, fun way. She has an amazing knack to take basic direction and create copy that nails it! Noosa’s original tagline endures today, ‘Aussie culture * Colorado Fresh’ and that is a testament to Madeleine’s creative and marketing genius!
Madeleine has been instrumental in creating a fresh, new voice for our private label products. Her copy is concise, clear and friendly, reminiscent of a casual conversation with a good friend. Our deadlines are usually very tight and we have a tendency to change direction mid-stream—Madeleine never misses a beat.
Patty Fair, Creative Director, Private Label
Whole Foods Market
We hired Madeleine to establish an appropriate voice for IZZE. As our director of corporate communications, she wrote all of the copy for our website, ads, promotional pieces, and sales sheets, our letters to vendors, and our consumer and employee communications. Her commitment to consistency, accuracy, tone and style (which included just the right amount of humor) was a very important part of our brand's growth and success. She did a great job for us.
Greg Stroh, co-founder
IZZE Beverage Company
Nite Ize is a company with a diverse line of products and customers. Our challenge to Madeleine was to create compelling content, while personifying our brand voice across multiple channels to reach a wide range of audiences. Its not an easy task, but she finds a way to deliver just the right voice to each of our customer segments, while maintaining her focus on the relevant product details. Madeleine is professional, flexible, delivers on time, and handles the many curve balls we send her way with a smile.
Director of Marketing, Nite Ize, Inc.
Madeleine has a knack for creating copy that is genuine and real. She's given our teams a polish to their voice while remaining respectful to their ideas. She understands our business, our customers and our communication challenges. We can count on her work being on strategy and on time.
Susan Aust, Creative Director
Noodles & Company
Madeleine was instrumental in getting our Earth Balance website up and running. She quickly grasped the messaging requirements and worked without much direction to produce the needed copy in the required format and within the design constraints and stylistic requirements of the site. It was a very positive and productive experience.
Rickard Werner, Vice President & General Manager,
Madeleine is one of the rare people who truly listens. She goes to the kernel of your thoughts, problems and opportunities. She writes clear, snappy and elegant copy. She doesn't give up until she's got it right. She creates success and Dr. Kracker is very grateful to her!
George Eckrich, co-founder
Working with Madeleine was more than a pleasure. She is absolutely charming, with a quick wit that brought so much more fun to the whole project. I feel as if she captured my personality and was able to put into words what I couldn’t. Madeleine far exceeded my expectations and completed everything in such a timely manner. Her talent and expertise certainly shines in everything she has done for GasCap!!!
Carla Melton, founder
Madeleine knows how to put the things we want to say into just the right words. She listens to what we think is important, and translates that into what's important, and relevant, to our customers. Not only that, she beats deadlines and stays with projects until everyone is completely happy. She's a total pleasure to work with!
Tom Mosk, co-founder
Heaven Scent Natural Foods & Eco-Planet Organic Cookies & Crackers
Madeleine played a significant role bringing mix1’s brand personality to life. She quickly understood our brand’s DNA and created copy for mix1’s packaging, website and selling materials that clearly communicated our brand benefits and personality. She has a knack for taking a bucket of brand assets and sharing it with consumers in an easily digestible manner.
Todd Berg, Vice President of Marketing
Copywriting is often described as "getting across the perfect message, with the perfect words." Madeleine helped me do just that. At the time, I was struggling to create the proper voice and narrative for mor. But after just one meeting, I knew I was in good hands. And even though she works independently, her due diligence on your company and industry truly makes it feel like she's part of your team. She's been a huge asset to the initial success of mor!